Sharing the environmental impact of our products
Mapping out the environmental footprint of our products, also know as Life Cycle Assessments. In this way, we can share their environmental impact in a transparent, clear, and easy-to-understand way.
Transparency in action:
Measuring what matters
Transparency has always been a key element of our DNA at Stanley/Stella it's one of the ten core principles of our guiding framework, the Stanley/Stella Charter.
Now, we're taking that transparency to product level by carrying out Life Cycle Assessments (LCAs) of our styles. And we've partnered with Green Story, experts in LCA for the textile industry, to do so.
LCAs let us provide clear, evidence-based data on the environmental impact of our products. This will allow you, our partners and customers, to make more informed choices about our garments.
What is Life Cycle Assessment?
Life Cycle Assessment (LCA) is a method for measuring the environmental impacts of a product across its entire lifespan.
Many companies measure only from raw materials to the factory exit ('cradle to gate'). At Stanley/Stella, transparency is our promise, so we go further with a 'cradle to grave' approach, tracking every stage from raw material sourcing to production, transportation, decoration, use, and eventual disposal or recycling.
For production and transport, we collected and used primary data from our suppliers as much as possible, complemented by secondary data based on industry standards when needed. Our commitment to accuracy led us to gather data from 23 facilities, including 9 spinners, 4 knitting facilities, and 10 fabric and/or garment factories, and to conduct on-site validation at 14 of these locations.
For production (including yarn, fabric and garment manufacturing) and transportation, we have collected 'primary' data directly from our suppliers. 'Secondary' data, based on industry standards or research, has been used when primary data cannot be used.
Partnering with
independent experts
We partnered closely with Green Story, ensuring a meticulous, hands-on approach. This was not just subcontracting; we were involved at every step, including training suppliers, co-collecting data, verifying submissions, and conducting site visits.
In 2024, Green Story's experts spent three weeks in Bangladesh with our Sustainability team to verify data directly at the source. Their methodology follows international standards (ISO 14040 & ISO 14044), guaranteeing reliability and comparability.
The impact of the Creator 2.0
The Creator 2.0 t-shirt is one of our most iconic products, and our LCA reveals its precise environmental footprint across different variations. If you're looking to lower your impact, choosing the Natural Raw version is the best option, as it avoids the dyeing process, reducing carbon emissions.
Creator 2.0 (Dyed)*
Carbon emissions
kg CO2eq
of Car driving emissions
Water use
m³ of water
people's daily drinking needs
Creator 2.0 (Natural Raw)*
Carbon emissions
kg CO2eq
of Car driving emissions
Water use
m³ of water
people's daily drinking needs
Creator 2.0 (Heather)*
Carbon emissions
kg CO2eq
of Car driving emissions
Water use
m³ of water
people's daily drinking needs
Creator 2.0 (Eco-Heather)*
Carbon emissions
kg CO2eq
of Car driving emissions
Water use
m³ of water
people's daily drinking needs
*These figures represent Cradle2Gate results. See all impact details on the Creator 2.0 product page.
Our expanded LCA coverage:
43 core styles
After starting with 10 Iconics 2.0 products, we’ve now broadened our scope up to 43 verified styles across key categories. This includes t-shirts, sweatshirts, polo and pants, each backed by detailed impact data to help our partners communicate sustainability with confidence.
The dyeing process impacts a product's environmental footprint, so we provide values for up to four variations per style:
- Solid colours (dyed fabric)
- Natural Raw (no dyes used)
- Heather (dyed fibres)
- Eco-Heather (more sustainable fibre dyeing method)
Driving positive change together.
Sharing clear, evidence-based environmental impact data per product is an exciting step in our path to sustainability. It helps us better understand where we need to focus our efforts, and it gives you, our partners and customers, the confidence to make informed choices.
This transparency is not just a trend but a necessity. In the future, all apparel brands will have to provide similar environmental data under the EU Product Environmental Footprint (PEF) legislation. By already providing impact data for our products, we're proudly leading the way in sustainable practices and we invite you to join us.
Check out the environmental impact data for our Iconics 2.0 styles and be part of our journey.
Explore the Iconics 2.0 collection
