Less Talk, More Action

Born out of conviction to drive positive change in the garment industry.

Since 2012, sustainability has been a key driving force behind our business. From the fibres we select to the factories we work with, every decision is taken to minimise impact and create positive change.

Progress takes commitment. We set clear goals, measure our outcomes, and work continuously to improve how our garments are made across the entire value chain.

An organic cotton farmer in our Remei Tanzania programme

Worker communities around our partner factories

Product

Responsible garments start with the right materials. Since day one, we have used 100% certified organic, recycled or regenerative cellulosic fibres, holding the most robust certifications like GOTS, GRS and OEKO-TEX®.

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Since day one, we've used only the finest grade organic cotton, which means no GMOs, no harmful chemicals and healthier soil. In recent years, we've also introduced recycled cotton, transforming cotton waste into new garments.100%GOTS or GRS certified

We have direct-to-farm partnerships with over 2,000 Tanzanian farmers. We source the finest-grade organic cotton, ensure safe, environmentally friendly farming practices, and provide worker benefits like training, guaranteed purchase agreements, and higher remuneration. We are in the process of expanding our direct-to-farm relationships to India and Turkey.2,000+farmers, representing 10% of our organic cotton

We transform pre-consumer cotton, and post-consumer polyester and nylon scraps into new fibres. This reduces waste and gives garments a new life, serving as a critical step in our circularity journey.1,500+tonnes recycled

All of our garments are certified by globally recognised bodies, including GOTS, GRS and OEKO-TEX®. This ensures rigorous, independently verified quality and accountability.100%certified fibres

People

The safety and well-being of the people who make our garments comes first. Through our membership with the Fair Wear Foundation, we work closely with our partner factories to support improvements in working conditions and contribute to local community initiatives.

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We've built long-term partnerships with trusted suppliers to ensure safe, transparent, and fairly remunerated working environments. Workers' rights are upheld through independent audits, training programmes, worker committees, and a secure complaints hotline.Since 2012Fair Wear Foundation member

More than 66% of Bangladesh's population live in rural areas, where consistent access to healthcare remains limited. Through our mobile hospitals programme, we provide free medical support to our worker communities.100,000+people impacted in 40+ villages, since 2023

Around ⅓ of the population in Bangladesh still lack access to safe drinking water. By installing water wells and filtration systems in our worker communities, we provide clean and drinkable water. This reduces health risks linked to contaminated sources.40,000+people impacted, with 20+ water wells in place, since 2024

By working with charities across Europe, we donate clothing to communities around our offices and warehouses. This supports people in vulnerable situations, reduces textile waste sent to landfills and extends the life of each garment.70,000+pieces donated since 2024

Planet

We've embarked on one of our boldest challenges yet: reducing carbon emissions by 30% across our entire value chain by 2030. Smarter energy use and renewable innovation are powering this change.

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We've committed to cutting our relative carbon emissions by 30% across the value chain by 2030. We're nearly half way to our goal, thanks to lower-impact materials, rigorous supply chain audits and improvement plans, partnerships with more energy-efficient suppliers, and investment in renewable energy.13.9%reduced, in three years

We conduct carbon audits across our value chain, and work with factory partners to create and deploy decarbonisation plans. Targeted investments in technology and more energy efficient production processes are driving the improvements.54%of knitwear factories signed decarbonisation plans

By supporting wind and solar energy projects, investing with logistics partners, and funding energy transition initiatives in key regions such as India, we help move production away from fossil fuels and reduce emissions at scale.800,000tonnes of CO₂ saved in 2025

We measure the environmental footprint of every style in our collection using life cycle assessment, which tracks carbon and water impact from raw material to end of life. We publish the results transparently and use the data to drive continuous improvement across our value chain.60%of the styles with environmental impact published

Our journey

Milestones of progress

2012

We were founded with a mission of doing better for the planet and people. 100% GOTS-certified organic cotton and OEKO-TEX certifications across every product, since day 1.