A journey shaped by vision and values
Creation of Stanley/Stella
With over four decades of experience in the textile industry, Jean Chabert founded Stanley/Stella, with a bold ambition to stand for something deeper for our planet and people, and never compromise on quality.
Premium. Authentic. Responsible.
Since 2012, European leader for premium, sustainable blank apparel.
Streamlined EU delivery
To support our European ambition, we established a first logistics centre in Antwerp to streamline and accelerate distribution across the region.
Fairwear Leader status
As a leading Fair Wear Foundation member, we strengthen our commitment to ethical practices across every step of our supply chain.
Opening of the Bangladesh liaison offices
To deepen partnerships with select factories and ensure consistent premium quality through rigorous product control.
First Official Dealer-GOTS certified
Underscoring our commitment to organic textiles and eco-friendly decoration, all the way through to our dealer network.
Creation of our internal Deco lab
Preferred brand for decorators. Our Deco team conducts rigorous testing to ensure maximum precision, vibrant colours, and sharpness, delivering outstanding cost-efficiency and productivity.
Drive sustainability to new heights, beyond industry standards
By expanding the use of 100% organic cotton in tees and sweats, alongside introducing garments made with recycled polyester.
A refreshed logo, same purpose
A modernized logo that reflects our evolution, while staying true to the brand’s original spirit.
Pioneering recycled polyester in Fleece & Outerwear
Leading the imprint market with innovative, sustainable fabrics, reinforcing our unwavering commitment to using only responsibly sourced materials.
Best cotton seeds and fibre quality
Advancing our testing and techniques to perfect the finest cotton fibres, delivering premium quality in both garments and decoration results.
Launch of POD department
With the objective to offer tailored services to our print-on-demand partners.
Close partnerships with Machine Vendors
Driving Research & Development with Kornit and Brother to advance decoration technology and exceptional results.
Introducing the Stanley/Stella fund
Committed to supporting local communities, we allocate a percentage of our annual profits to environmental and community projects, like grocery stores at suppliers, mobile hospitals and water wells.
Move to new Brussels offices
As we expand, our new offices fuel our growth, welcoming talented collaborators into a space that truly embodies our core values.
Organic cotton independently tested
To ensure the highest fibre quality while preserving the integrity of our organic cotton-free from pesticides and GMOs, making it fully traceable from farm to final product.
Opening of a new warehouse in Duisburg
For optimized European distribution and enhanced dealer service, all while minimizing our carbon footprint.
10th Stanley/Stella anniversary
Celebrating a decade of Innovation, Excellence, and Sustainability at the heart of everything we do.
Among the world’s top organic cotton buyers
Reinforcing our commitment to premium organic cotton.
Launch of local service in the UK
Bringing expertise from our local team and faster delivery to our UK partners, through our new UK warehouse.
A decade of growth, a new Logo unveiled
This update reflects our growth and ambition, honours our heritage, and infuses a bold new energy to mark the next chapter of our journey.
Excelling in design and decoration
Over 2000 tests, 1000+ samples and 300+ fabrics and colour checks, to ensure lasting softness and standout decoration through rigorous testing.
Empowering sustainable cotton sourcing
Launch of our Direct-to-Farm program with Remei and Tanzanian farmers to source sustainable cotton and support better farming conditions.
Strengthen local presence and support across Europe
Driven by our Glocal strategy and strong growth, we've welcomed our 200th employee, expanded our sales teams across Europe, launched new websites.
Opening of local warehouses in the UK and Lyon
To fasten and reinforce our logistics service to serve our partners from the UK, France, Italy and Spain.
Top-Tier Global buyer of organic cotton
A major step forward in our journey toward sustainable excellence.
Refreshed Iconics & Women's collection
Modern 2.0 styles and an all-new Women’s line, redesigned to meet market demand.
Start of Carbon Footprint program
Embark on an ambitious decarbonization mission, to reduce our relative carbon emissions by 30% by 2030, across our entire value chain.
Branding refresh - 5 Pillars that set us apart
Design, Decoration, Sustainability, Cotton and Customer Excellence, all driven by the passion and dedication of our teams, whose talent truly makes the difference.
Full new Polo and Shirts ranges
Introducing premium and stylish responsible collection, tailored for the corporate market. built to last and perform.
Expanding to U.S. Market
Introducing a US-exclusive tailored collection, supported by our dedicated team, local office, and in-house decoration lab in Los Angeles.
Global brand with local operations
Global company with teams and operations across all four continents, delivering tailored solutions for both local and intercontinental accounts.
Most recognized brand in Europe
With over 100K engaged followers on social media, our community stays actively connected to our values and mission.