Colour shapes perception, evokes emotion, and brings your brand to life. Whether you're building team pride, launching a collection, or creating unity - we'll help you find your perfect shade.
A carefully curated palette
From timeless neutrals and classic shades to soft heathers and fresh colours, our palette is as versatile as our garments. Each new addition is carefully selected by our international trend spotters, ensuring our colours align with market needs while standing the test of time. We don't just follow trends - we create colours that last.
Alignment across styles and collections
Need multiple styles in the same shade? No problem. Our colours work seamlessly across collections, letting you mix and match with confidence. Whether you're creating a family collection, coordinating different roles in your organization, or simply looking for versatile options - you'll find the perfect shade to tie everything together.
Perfect match, every batch
Colour consistency is crucial when working across style or repeat orders. Here's how we keep our shades identical across tens of thousands of products:
- Each new colour starts with precise dye formulations for every fabric type, replicated exactly in every partner factory..
- Our Brussels team ensures perfect colour alignment between different materials. Take Desert Dust - whether it's on our organic cotton Creator tee or recycled polyester Puffer, it's the same warm, welcoming neutral every time.
- Before production, every dye batch is verified using advanced Datacolour technology. If it doesn't pass our strict quality controls, it doesn't leave the factory.
Mix and match confidently - you won't spot a single difference. Here's Stargazer on our cotton Stella Ella tee and recycled polyester Stella Voyager jacket - proof of our perfect colour match.
Colours built to last
Beautiful colours mean nothing if they fade. That's why we rigorously test every shade before it hits production:
- Each fabric undergoes extensive colour fastness testing for washing, light, water, rubbing, and perspiration.
- Only dye batches that pass strict quality controls make it to production
- We exclusively use premium, eco-friendly dyes that meet OEKO-TEX® and EU Reach standards
Find your perfect shade
Ready to explore? Our colour page makes it simple:
- Browse by colour groups (whites, colours, heathers) or families (reds, oranges, etc.)
- See all available styles for each shade
- Access detailed colour references (Pantone TCX, Pantone C, CMYK, RGB) through our official dealer network
