
Choosing
our materials consciously
Fiber selection has a considerable impact on a garment's quality, durability and recyclability, all of which contribute to its environmental footprint.
All the cotton in our knitwear is 100% organic and our outerwear is made exclusively with recycled polyester and recycled nylon.
The story behind
our materials
To guarantee the traceability of our raw materials, all our products are certified by GOTS (for organic cotton) or GRS (for recycled cotton, recycled polyester and recycled nylon).
With the aim of further ensuring the integrity of our materials, we also go beyond certifications, undertaking various actions. For example, our local teams in Turkey and India are in direct contact with the cotton farmers, and we regularly test the lint cotton and yarn to verify its organic content.
Read more in our sustainability report
Organic cotton

is GOTS certified organic cotton

Organic Cotton
Since our start in 2012, we have used only organic cotton, grown from seeds that have not been genetically modified and that are cultivated without the use of chemical pesticides and fertilizers.
Globally, only 1.4% of the cotton produced is estimated to be organic. We initially sourced all our organic cotton from India, while in 2021, we began sourcing some of our organic cotton in Turkey, and in 2023, we started working with organic cotton farmers in Tanzania. Both Turkey and Tanzania are non-GMO countries, meaning they have banned the use of genetically modified cotton seeds.
Cultivating organic cotton ensures that no harmful chemicals flow into the soil or into rivers or lakes. The overall positive effects on the environment contribute to safeguarding the well-being and livelihoods of cotton farmers and their communities.
Our cotton origin in 2023 (%)




Recycled materials

Recycled materials
Recycled polyester
We use recycled polyester for our outerwear garments and blend it with organic cotton for some of our sweatshirts and accessories.
Since 2018, we have exclusively used recycled polyester made from post-consumer PET bottles, sourced mainly in China. Depending on the style, it takes between 38 to 95 plastic bottles of an average size of 550ml to produce our jackets.
For all our outerwear in recycled polyester, we use GRS certified fabrics. Just like with our organic cotton, we seek full traceability of our recycled polyester, including the origin of the PET bottles. We also have an Operations Manager and Fabrics Manager in China whose expertise helps us ensure quality and supply chain integrity.

Going beyond
certifications
On our journey to source cotton in the most responsible way possible, we have diversified our cotton sourcing to include two non-GMO countries – Turkey and Tanzania. We map our supply chain for full transparency and take other initiatives to reinforce the traceability and organic integrity of our cotton, including ensuring in-house expertise in cotton sourcing and regular visits to farmers, ginners and spinners.
For recycled polyester, field trips are also a focal element to ensure that our garments meet the highest quality, environmental and social standards. This allows us to trace the origin of our recycled polyester back to the collected post-consumer PET bottles and observe all steps of transformation until the final material.
Read more in our sustainability report
Dyes and finishing
Our priority is to ensure that dyes, finishing and other additives going into our products are managed through ambitious standards throughout the entire supply chain to reduce and prevent harm to people and the environment.
At production sites, our chemical management policies include compliance with the highest standards such as GOTS and STANDARD 100 by OEKO-TEX®.
STANDARD 100 by OEKO-TEX® is one of the world's best-known labels for textiles tested for harmful substances. The certification means that every component of a product has been tested for harmful substances and that the product is therefore safe for human use.
Read more in our sustainability report Positive environmental
& social impact
Alongside environmental considerations, we also strive to foster positive social impact through our value chain.
In 2023, we started our first 'direct-to-farm' collaboration with Remei Tanzania, whose participatory model ensures organic cotton farmers are supported to improve organic farming practices, are fairly paid and have the resources they need to develop their livelihoods.
Remei




In 2023, we started our collaboration with Remei Tanzania, part of the Swiss-based Remei Group. Remei is committed to creating value for all those involved in the textile supply chain, starting with organic cotton farmers in India and Tanzania.
Remei Tanzania provides farmers with continuous local support, including training in organic practices and access to natural pesticides. It also ensures fair pricing for organic cotton farmers through a purchase guarantee and a 15% premium on market prices, fostering financial stability and long-term commitment.
Through this collaboration, we are supporting 2,000 farmers across 32 villages.
