Halfway to our goal: -14.6% in two years
With a commitment to reduce our carbon footprint by 30% by 2030 (from our 2022 baseline), we are nearly halfway to our target in just two years, achieving a 14.6% reduction in relative emissions by the end of 2024.
This achievement stems from measurable actions: strategic sourcing and significant renewable energy investments with our manufacturing partners. We've created meaningful change at every step of our production chain, turning commitment into concrete actions and results
This steady progress confirms we're on track to meet our 2030 goal of reducing our relative carbon footprint by 30%. By prioritising systematic, long-term improvements over quick fixes, we're laying the foundation for lasting change.
Transparency in action: measuring our impact
We are dedicated to measuring real impact, not just positive numbers that benefit us. Driven by our commitment to accuracy, we took extra steps to ensure reliability. Our thorough carbon assessment involves tracking emissions through every stage of our product lifecycle – from raw material to the disposal of products. To achieve precise results for 2024, we invested in:
- 8 weeks of intensive data collection and validation
- 46 reporting factories providing primary data
- 19 onsite factory validation visits by our sustainability team
This thorough approach gives us the insights needed to make targeted improvements where they'll have the greatest impact.
30 thousand tonnes of CO₂ avoided
We track both absolute emissions (total carbon output: 166,943 tCO₂e in 2024) and relative emissions (carbon intensity per tonne of material). While relative metrics show the efficiency and progress of our production methods, absolute figures reveal our overall impact.
This approach ensures:
- fair comparison year-over-year regardless of production volume
- alignment with global standards for measuring decarbonisation progress
- meaningful benchmark compared to industry peers.
Thanks to our improvements and the reduction of 14,6% of the relative emissions of our whole value chain, we estimate that 30,550 tCO2e have been avoided in 2024; this is equivalent to:
Carbon emissions from raw materials to product disposal
Thanks to comprehensive emissions tracking throughout the value chain, we can now detail the carbon impact at every stage of our production process.
Major impact initiatives driving real change
The significant drop in our carbon intensity didn't happen by chance. It resulted from targeted actions across our production chain, particularly in yarn, fabric, and garment manufacturing – where we've made our biggest impact.
Yarn production (-13% emissions)
- Two key suppliers significantly increased their renewable energy use (e.g.: solar panels)
- One supplier replaced all their old generators with the latest energy-efficient models
- Increased sourcing from suppliers with lower carbon emissions
Fabric & garment production (-15% and -25% emissions)
- Developed targeted CO₂ reduction plans with key fabric & garment partners, and supported the implementation of energy and water efficiency measures.
- Directed more production to suppliers with proven energy-efficient operations
Next steps:
Continuing our carbon reduction journey, with our 2025 action plan on three key areas:
Yarn production
- Source more from renewable energy leaders
- Support spinners in green energy transition
Fabric & garment production
- Implement onsite assessment actions
- Continue sourcing from best-performing partners
- Onboard more energy-efficient suppliers
Together, we commit
This 14.6% reduction is just the beginning. We've proven sustainable growth is possible through decisive actions, creating superior products with a lower carbon footprint. We'll continue to track our progress, act on our findings, and report transparently.