Platform updates

New features

We're continually improving your browsing and ordering experience. Below, you'll find an overview of the latest improvements now available on the site.

Coming soon

AI-assisted ordering

Add products to your basket with AI support. Spend less time on routine tasks and more on what really matters to your customers. This is the first step towards an AI assistant for the site, with more to come.

Upload a file, fill your basket

Upload a spreadsheet, PDF or customer brief, and the assistant reads it and adds the products for you.

Ask in your own words

Describe what you need in a conversation, and the assistant builds the basket together with you.

Availability at a glance

If some items aren't available, the assistant flags it upfront, so you can adjust before placing the order.

New, September 2026

A new site, built around you

The Stanley/Stella platform has been redesigned from the ground up. Clearer navigation, richer content and paths that get you and your customers to the right product faster.

A clearer site, easier to navigate

New design, simplified content and a clearer structure, so you find what you need faster.

Richer content around Brand, Network and Sustainability

Reworked collection, product and colour pages, with HEX and Pantone references for every colour.

Better leads, sent straight to you

Reworked lead journeys and an updated dealer map, so more qualified leads reach you.

Optimised for campaigns and mobile

Works reliably wherever your customers land and whatever device you're using.

Same features and content, or more

Nothing has been removed. Some things have been added, like HEX and Pantone on the colour page.

January 2026

Multi-project ordering

Manage several customer orders at once without mixing items up. Save projects for later, track them across all follow-up documents, and unbox faster.

Order for several clients in one go

Add items for multiple clients to the same basket without mixing them up.

Save a project for later

Set a project aside and bring it back into your basket when you're ready to order.

Project details on every document

Order confirmation, invoice and packing list all carry the project reference, for faster unpacking and sorting.

Better management of open lines

Track open lines by project, not just by order.

Customer type per project (new 07.2026)

Tag each project with a customer type for more precise data analysis on your end.

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