Behind every Stanley/Stella organic cotton garment is a transparent, carefully managed supply chain. From soil to final product, we’re present at every step—ensuring traceability, integrity, and care.
A new chapter in partnership
The Glocal Official Dealer Meetings 2025 mark a significant step forward for Stanley/Stella and its Official Dealers across Europe.
Hosted in several countries — Belgium, Germany, Hungary, France, Italy, Sweden, the UK, and Spain — the events welcomed partners from across regions. In Sweden, dealers from the Nordics joined, while the Hungary meeting brought together partners from Central Europe, including Poland and Slovakia.
These gatherings created opportunities to collaborate, exchange insights, and shape the future together.
More than a series of events, they represent a new way of working. They offer a chance to connect more deeply, both with Stanley/Stella and between dealers, while strengthening the trust that defines our community.
“Very informative and insightful — from how cotton is grown to how collections are designed and distributed. We felt proud to sell Stanley/Stella, and having product and market experts on hand made the discussions practical and supportive. The SS26 collection is exciting, on-trend, and inspires confidence for our business.” — Official Dealer, UK
A truly glocal approach
The initiative combines global vision with local expertise — a glocal mindset that drives everything we do. Each meeting reflects local market realities while focusing on a shared goal: building stronger partnerships and driving positive change through higher quality and more sustainable choices.
Through interactive workshops, dealers revisited the Stanley/Stella Official Dealer value proposition and co-created plans for growth.
With experts from Marketing, Sales, Decoration and more joining each session, the conversations remained open, relevant, and fully connected to our business reality.
Listening to build better
The goal is simple: listen and improve.
Dealers’ insights guide how we evolve — helping refine support, streamline processes, and bring optimisations that make daily business smoother.
“It was a true exchange. We felt involved, listened to, and part of something bigger. Seeing the SS26 collection up close made us proud to be part of this journey.”
— Official Dealer, Italy
Partners across Europe value our openness and commitment to continuous improvement. And we support them every step of the way.
Inspiring collaborative growth
The meetings also sparked inspiration.
An informal gallery walk of the upcoming SS26 collection offered dealers an exclusive preview of the campaigns, new styles, and innovations ahead. It was a moment to connect, re-energise, and get inspired for what comes next.
Every session reinforces a simple message: real growth happens when we move forward together.
Looking ahead
The 2025 Glocal Official Dealer Meetings are ending, with two final sessions planned in Germany this December. Building on this year’s strong success, even more sessions will follow across Europe next year, continuing to grow a community grounded in trust and transparency.
By strengthening these partnerships, we continue to innovate and excel, together with our community. Because lasting success is never built alone; it grows through trust, collaboration, and shared ambition.
A heartfelt thank you to all our official dealers in Benelux who joined us—your presence means a lot to us, and we’re proud to share this journey with you: Pas Print, Alfa Shirt, Fabric, Printcity, Maximum Image, Fox, T-shirts.nl, Shirtsenzo, Drukbaas, Eigenlabel, MB Promotion, The Cotton Expresss x Key Merchandise, Groenewas, Katoenfabriek, Superette, More Color, Vector, The Gear Company, Brezo, Promotex, Droplet, Joor It, We Produce, Dressme, Bredaprint, Banzai Creative, Merchandise&Entertainment, Merchery, 4D, Printbox, Maison Clothes, S&P Wear BVBA, FLG/Smartex, Wazabi, Nerds, Stiksel, Joh Clothing, Topfanz, Vaneylen, Karoshi, Print & Compagnie, Mrs F.
